I have had some thoughts over Vauxhall 'VXR' stand alone brand. Many people with non VXR cars, put on VXR badges etc and get stick for it, I have been guilty in the past.
I reckon Vauxhall have missed a trick here. If Vauxhall have been smart, they could of had more people with VXR badges on many cars without feeling 'fake' about it, and probably would have sold more VXR aftermarket kit, like bodykits etc.
If the VXR cars were branded Corsa VXR190. Vectra VXR280, and Astra VXR240 etc, these would be the model names, which leaves the stand alone 'VXR' badge a nice addition for those wanting to support the brand.
Look at Ford's RS's, until the last Focus, all RS's had individual names, Escort RS1600, Escort RS Turbo, Sierra RS Cosworth etc, this left Ford in a position to sell 'RS' branded bodykits for non RS cars without the owners feeling they were fake, or tryimg to make copycat cars.
Opel have solved this with their OPC brand. They have the OPC cars, but also the 'OPC Line' badge for everyone else. It works as well, if Vauxhall did an VXRLine badge it would sell well.
What are you thoughts?
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