User Tag List

Thanks Thanks:  0
Likes Likes:  0
Page 1 of 3 123 LastLast
Results 1 to 10 of 23

Thread: Insignia to lead GM’s charge for new sales

  1. #1
    Regular Member MattB's Avatar
    Join Date
    Jul 2006
    Location
    Harpenden
    Problems Posted
    0
    Problems Solved
    0
    Best Answers
    0
    Good Answers
    0
    Post Thanks / Like
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Vehicle InfoStats





    Default Insignia to lead GM’s charge for new sales

    General Motors is giving its next Vauxhall model everything it needs for success in the junior executive car segment.

    Bosses at the US corporation’s European arm believe better quality, improved looks and an array of pacesetting technology will allow the Insignia range to gain fresh ground in the fiercely-contested battle for sales in the volume business and family car sector.

    “This car will look and feel better. It will have a distinctly ‘premium’ air – but because we recognise the clear economic drivers in our business, it will remain affordable and good value,” insists GM Europe sales and marketing vice-president Jonathan Browning.

    “It is very important that we retain affordability, but we must also offer the substance that customers are willing to pay for – it all comes down to getting the right balance,” adds Browning, who is also chairman of Vauxhall Motors.

    He says the introduction of a new name is a crucial element in the development programme. “Most names go through a life cycle and there comes a time when it makes sense to change.

    “Insignia fits very well with the type of product we are bringing to the market next year and extensive research has shown that customers react to it in a very positive way,” he says.

    Browning declines to reveal the cost implications of binning the Vectra name, but concedes it is significant.

    “The process started in 2003 when we tested the Insignia name on our concept car at the Frankfurt Motor Show. It went down well,” he says.

    “Of course, making a name change is a big thing and we have to establish the new identity right away. That’s why we’ve started talking about it, even though we’re not showing pictures.

    “It will be April before we begin releasing basic images and the car itself will not be revealed until the London Motor Show in July, when dealers will begin taking orders in advance of availability, which we expect to be in October or November.

    “Building awareness of Insignia will represent a considerable investment, but it will be worthwhile. When you launch a car with a new name, it is a break point and one that defines a new era. And this is a new era for our brand.

    “The momentum of Vauxhall is tremendous at the moment and we’re running ahead of 10% of the large volume car sector. The Vectra is performing well. In 2005 and 2006 it achieved 45,000 and 44,000 sales respectively and to the end of October this year, registrations reached 45,000.

    “The car has been a stable and strong performer, particularly in the retail market. In fact, retail sales are up by 27%,” he says.

    http://www.am-online.com/news/view_a...rt_ID=42895911

  2. #2
    Regular Member Gsi3.2's Avatar
    Join Date
    Jul 2005
    Location
    Technical directors office
    Problems Posted
    0
    Problems Solved
    0
    Best Answers
    0
    Good Answers
    0
    Post Thanks / Like
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Vehicle InfoStats





    Default

    anything on engine lineup yet?..

  3. #3
    Regular Member simon5800's Avatar
    Join Date
    May 2007
    Location
    derbyshire
    Problems Posted
    0
    Problems Solved
    0
    Best Answers
    0
    Good Answers
    0
    Post Thanks / Like
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Vehicle InfoStats





    Default

    think it may be getting the new 1.6 turbo engine which is going into the facelift astra, around 160bhp i think.

  4. #4
    Regular Member Gsi3.2's Avatar
    Join Date
    Jul 2005
    Location
    Technical directors office
    Problems Posted
    0
    Problems Solved
    0
    Best Answers
    0
    Good Answers
    0
    Post Thanks / Like
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Vehicle InfoStats





    Default

    hmmm about 120bhp short of what i was looking for......

  5. #5
    Regular Member simon5800's Avatar
    Join Date
    May 2007
    Location
    derbyshire
    Problems Posted
    0
    Problems Solved
    0
    Best Answers
    0
    Good Answers
    0
    Post Thanks / Like
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Vehicle InfoStats





    Default

    was meant to be 180 bhp which isnt too far short of the 2ltr turbo. still that will be one of the smaller engines.

  6. #6
    Regular Member AndrewTi's Avatar
    Join Date
    Feb 2006
    Location
    Guttedsville
    Problems Posted
    0
    Problems Solved
    0
    Best Answers
    0
    Good Answers
    0
    Post Thanks / Like
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Vehicle InfoStats





    Default

    Quote Originally Posted by Gsi3.2 View Post
    hmmm about 120bhp short of what i was looking for......
    PMSL!!

    Mind you, with a poxy name like 'Insignia', a few missing neddies are the least of your worries!

    Sorry, but if they go through with that name, then I will not be replacing my Signum with one!!

  7. #7
    Regular Member Gsi3.2's Avatar
    Join Date
    Jul 2005
    Location
    Technical directors office
    Problems Posted
    0
    Problems Solved
    0
    Best Answers
    0
    Good Answers
    0
    Post Thanks / Like
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Vehicle InfoStats





    Default

    i can debadge it......

    if it comes with the 2.8T 280BHp motor then i'd preorder one..

  8. #8
    Regular Member
    Join Date
    Mar 2006
    Location
    Belfast
    Problems Posted
    0
    Problems Solved
    0
    Best Answers
    0
    Good Answers
    0
    Post Thanks / Like
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Vehicle InfoStats





    Default

    My crystal ball says the 1.6T will replace the 1.8 and 2.2, the 2.8T V6 will remain the big hairy petrol unit, the 1.9CDTi-150 will be the bottom diesel with the twin turbo 1.9 (see Saab) and the new 2.8 V6 diesel coming in at the top of the range to replace the 3.0CDTi.

  9. #9
    Regular Member simon5800's Avatar
    Join Date
    May 2007
    Location
    derbyshire
    Problems Posted
    0
    Problems Solved
    0
    Best Answers
    0
    Good Answers
    0
    Post Thanks / Like
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Vehicle InfoStats





    Default

    we might be getting the 1.9 150 and the 180 hich is going in that cadillac bls from the other thread. ust a thought though

  10. #10
    On a Sabbatical VauxVeteran's Avatar
    Join Date
    Mar 2006
    Location
    Nicking Ya Dinner.
    Problems Posted
    0
    Problems Solved
    0
    Best Answers
    0
    Good Answers
    0
    Post Thanks / Like
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Vehicle InfoStats





    Default

    “The process started in 2003 when we tested the Insignia name on our concept car at the Frankfurt Motor Show. It went down well,”


    Says it all really, it went down well in Germany, cos Germany never had some cheap body splash by the same name, nor does it have an eager to pick holes tv presenter with a dodgy everything either, women don't generally buy this class of car, so it would make sense to have a masculine name for it, and that name should be Magnum!

    Does the L shaped hand to forehead gesture towards whoever sanctioned the name Insignia, which to me is more at home on the back of some Jap or Yank overweight looking car from the 80's.

    Never will there be more reason to de-badge when it arrives, have a nice looking car without the invite for "oh look 4 wheeled aftershave jibes" on the back of it.

Page 1 of 3 123 LastLast

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Similar Threads

  1. collection charge WTF
    By chris1804 in forum The 'Off Topic' room
    Replies: 10
    Last Post: 25th July 2010, 18:52
  2. Air con diy re charge
    By winnie2457 in forum Engine & Drivetrain
    Replies: 18
    Last Post: 24th June 2010, 22:01
  3. How do you think VX will charge for...
    By n_hudson in forum Vectra C / Signum Car Chat
    Replies: 9
    Last Post: 15th January 2009, 21:53
  4. VX Charge.
    By LAV6Y in forum Vectra C / Signum Car Chat
    Replies: 11
    Last Post: 14th March 2008, 16:13
  5. Insignia Sales Date Put Back
    By MattB in forum Insignia car chat
    Replies: 1
    Last Post: 18th February 2008, 19:22

Visitors found this page by searching for:

Nobody landed on this page from a search engine, yet!

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •