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This first-of-its-kind reference guide for motorists from the Car Care Council is now available to the independent aftermarket. Focus group research revealed that shop owners, counterpersons and technicians would find the guide valuable when discussing recommended maintenance and repair to their customers. Consumers interviewed agreed that they would trust information from a credible third party like the Car Care Council. The successful “Be Car Care Aware” consumer education campaign has demonstrated motorists’
interest in vehicle maintenance information and advice. The 56-page guide covers nine major service occasions and 12 component groups of the vehicle, plus service intervalrecommendations, a maintenance log and much more.