Just received an email from MER as shown below :-
New Year, New MER
YOU’RE THE FIRST TO KNOW SOMETHING BIG IS HAPPENING TO MER IN 2013
As a loyal MER customer, we wanted you to be the first to know about why we’ve chosen to make improvements and some changes, both inside and on the packs. Given you know how wonderful MER is and has always been, we thought it right to put your mind to rest on why we believe it’s really important we make these improvements.
WHY CHANGE ANYTHING?
We’re grateful to have had the opportunity to meet with hundreds of existing (and potential) MER customers at events such as the Goodwood Festival of Speed. What we realised, was that whilst MER IS a premium product, it’s packaging doesn’t feel premium like some comparably priced competitors do, and we found out that was actually putting some people off buying it. Also only a few knew MER was German or that it was still based on the renowned original Franz Billich formula, but once they did, their trust in MER’s quality rose significantly.
We hope you understand we needed to do something about that, but what we’ve done is not simply a cosmetic repackaging exercise, far from it in fact. Improvements across the range make them the most advanced performance products we’ve ever made, and with the new premium packaging look, we hope to make existing MER customers like you, even happier and add to MER’s large existing valued following.
BE THE FIRST TO TRY NEW MER WITH A FREE SAMPLE
As one of our highly valued customers, we’re offering you the opportunity to try the improved MER Ultimate Shine Polish first, before it’s even available in Halfords (online/in store) from 21st January. All you need to do is e-mail firstname.lastname@example.org with your full name and address to promptly receive your exclusive free trial sample sachet.
BRINGING MER'S GERMAN AUTOMOTIVE HERITAGE TO THE FORE
We’ve introduced ‘Auto Shine Technologie’ on the packs to underline MER’s distinctive German high quality, automotive heritage and reputation for premium car care products. The new range of seven products all have simple to understand names that say clearly what they do, and do exactly what they say (as they always have) simply, efficiently and effectively. We’ve also proudly retained the iconic ‘brick’ shaped MER bottle everyone knows and loves.
THE NEW MER RANGE WILL BE AVAILABLE IN HALFORDS THIS MONTH
We hope this clearly explains why and how we’re making the changes we are, and that you can continue to use MER with even greater confidence. Look out for the new MER range in your nearest Halfords from January 21st and for more information, keep right up to date with what’s happening with MER on Facebook and look out for the new MER website from January 15th.
Sincere thanks for your loyal custom and we hope you’ll continue to love the results you get from MER.
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MER Auto Shine Technologie
Broadmeads, Ware, Hertfordshire, SG12 9HS
T. 01920 465 041