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Thread: what marketing buzzwords really mean...

  1. #1
    Ex Vec-C Admin Deztroyer's Avatar
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    Default what marketing buzzwords really mean...

    new = different colour from previous design
    all new = parts not interchangeable from previous design
    exclusive = imported product
    unmatched= almost as good as the competition
    designed simplicity = manufacturers costs cut to the bone
    foolproof operation = no provision for adjustments
    advanced design = the advertising agency doesnt understand it
    field tested = manufacturer lacks test equipment
    direct sales only =factory had a big fall out with the supplier
    years of development = we finally got it to work
    revolutionary= its different from our competitors
    breakthrough = we finally figured out a way to sell it
    futuristic = no other reason why it looks the way it does
    distinctive= a different shape and colour than the others
    mainanance free = impossible to fix
    re-designed = previous faults corrected......we hope
    handcrafted = assembly machines operated without gloves
    meets all standards = ours ...not yours
    high reliability = we made it work long enough to ship it
    new generation = old design failed ...maybe this will work
    customer service across the country = you can return it at most airports
    unprecedented performance = nothing we ever had worked this way !!
    built to precision tolerances = we finally got it to fit toghether
    satisfaction guaranteed = manufacturers upon cashing your cheque!
    microprocessor controlled= does things we cannot explain


    feel free to add your own

    0-Large smile ......every time it's driven

  2. #2
    Ex Vec-C Admin Stevel's Avatar
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    Default

    The latest Insignia brochure describes the front grille as, "Bold".

    Rough translation. "WTF is that?"

  3. #3
    Full Member Big Sig's Avatar
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    Default

    Bold = ugly?
    Now I need a turbo to keep up!

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